Discovering Sustainatarian

by Michael Scepaniak on October 28, 2012 in sustainability

just let it burn away

Imagine you’re a happy-go-lucky meat-eating omnivore. Eating your roast beef, turkey, and tuna fish sandwiches. Enjoying a burger or two at seasonal cook-outs. Savoring some pulled pork on occasion. Eating your fair share of chicken (which is pretty much in everything, it seems). Indulging in sushi. For you, life is good.

That was me, Mike.

Then my lovely girlfriend started doing research into the reality of factory farming and started reading Eating Animals. She was appalled. And she impressed those feelings onto me.

While I’ve always been, on some level, aware of the horrors committed by factory farming, I can’t say that I had ever truly internalized them. I just accepted them as sad facts of life and quickly shifted my attention to more immediate matters. But, having someone else to discuss the issue with changed that.

My girlfriend’s vocal enlightenment caused me to rethink my eating habits. As someone who has always been ready, willing, and eager to re-evaluate and adjust my diet, this wasn’t a big deal. However, I wasn’t prepared to just give up meat.

Meant to Eat Meat

To be honest, I think human beings are meant to eat meat. Admittedly, I haven’t done any significant reading on the topic, but I’m pretty sure that hunting has been a significant part of our species practices… forever. To think that we can/should simply turn our backs on our natural origins – is folly.

As such, I didn’t see myself going 100% vegetarian. It just wasn’t logical. And I’m nothing if not logical. 🙂

My initial course correction was to take greater control of the meat I consumed. At that point, I had already been roasting and pulling whole organic chickens for a while – as opposed to buying canned or prepared chicken breast. But, it appeared that organic chickens weren’t a cure-all. They were being raised in shitty, inhumane conditions by industrial-sized outfits just like conventional chickens.

I decided that my next chicken was going to come from my local organic grocer, sourced from a small, local, Certified Humane poultry farm. The chickens were noticeably smaller, which I now took to be a more likely sign of quality than a USDA organic label.

I latched onto my discovery of Certified Humane. I quickly made a wholesale shift to MOM’s for my groceries (from Wegmans). From that point forward, I’d make sure all of my milk, yogurt, and other dairy products were Certified Humane. As for my roast beef and turkey sandwiches, I’d shift away from them – maybe to hamburgers made from Certified Humane beef. As for sushi and pulled pork and other dishes eaten out, I wasn’t ready to tackle them yet.

For about a week, I was set. I had my dietary changes mapped out.

The Myth of Sustainable Meat

Then I read the article The Myth of Sustainable Meat. If you haven’t read it, I’ll sum it up – there is nothing sustainable or OK about eating a typical American amount of meat, regardless of how humane or properly-sourced the meat is.

That was a “wow” moment for me.

As a result, I felt a bit left in the lurch. So much for my well-crafted plans for changing my diet.

I went back to the drawing board. Out went the chicken. Out went the beef. Out went the pulled pork (*sniff*). Out went the burgers (ouch). Way down came the milk. None of it seemed justifiable or logical anymore. I was now informed of the issue/problem. And I didn’t want to be part of that problem anymore.

I made a number of compensating changes to account for what I was removing from my diet (I’ll skip the details for now) – always with sustainability (and practicality) in mind. But, at the end of it all, I wasn’t prepared to brand myself a vegetarian. I still felt strongly that human beings are meant to eat meat. Not as much as most Americans do, but some. However, it was going to have to be guilt-free and properly-sourced.

Searching for a Label

I was very pleased with this change. I felt good about it. I wanted to tell people about it. Only problem was, I didn’t really know how. I didn’t know how to describe, convey, or label this approach to eating.

The simplistic option was to classify myself as a vegetarian. But this really wasn’t accurate – or satisfying. It didn’t truly capture my beliefs or actual stance. I did some thinking on it – for a good while. Finally, a word popped into my head. I tried the word in a search engine and, to my delight, I got results! It was a real word. A real thing.


How cool! I was pleased. I now had a succinct and accurate word I could use to communicate my thoughts and feelings. This discovery led to the next issue, though. Nobody’s ever heard the word.

The Sustainatarian Web

No surprise, really. The sustainatarian universe (at least online) is fairly tiny.

  1. There’s an Urban Dictionary page for sustainatarian with two entries – one from May of 2011 and the second from February of 2012. They each have one thumbs-up. (Actually the second one now has two thumbs-up. 😛 )
  2. There’s, a now-defunct blog focused on sustainability. While it’s been quiet for a year, the author (I have no idea what her name is) wrote dozens of posts over the course of several years, which is impressive. The blog’s mission statement aligns the word “sustainatarian” with a broad lifestyle choice, not simply a dietary choice.
  3. Becky Smith Kuk’s recipe for Bison Chili has a short lead-in that defines sustainatarian as “one who eats a mostly plant-based diet with occasional sustainable meat, meaning that it is locally and humanely raised”. As it turns out, this looks to have been sourced from the first (May 2011) entry from Urban Dictionary. (I find it funny that she’s in Baltimore, like me.)
  4. Most significantly, there’s Jo Kelly’s (Jo McKenna’s ?) well-written Sustainatarian Manifesto, which goes far beyond dietary choices. As it turns out, it appears that Jo is the author of the May 2011 entry from Urban Dictionary. (Also interesting, it looks like the author of the “Sustainatarian Manifesto” and the author behind are both from Montreal.)

And now there’s me. 🙂 I gotta’ believe there’s more sustainatarians out there. Well, obviously there are, since the topic of sustainable living is a relatively popular one. But, I’d like to see people adopt the term “sustainatarian” more so that it makes its way more solidly into the internet’s (and, thus, world’s) vernacular.

If you are trying to live a sustainable lifestyle, I encourage you to self-identify as a sustainatarian. Without an easily and concisely communicated identity, it’s difficult for a community to grow.

Jo, Becky, and the woman have started something. Keep it going.

Are you eating and/or living in a style consistent with sustainatarianism? Does Jo’s definition work for you? Leave a comment. And consider giving a thumbs up on one of the definitions for “sustainatarian” on Urban Dictionary.

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{ 8 comments… read them below or add one }

Nicolette October 28, 2012 at 7:01 pm

Hi Michael,
The defunct blog owner is me, my name is Nicolette. It’s lovely to see that there are people who identify in the same way. I created back in 2008 and my journey in trying to find a label for myself was much like yours. Your post made me smile, and you are right, its important that our community grows. Thus, I am going to blow the dust off my blog and start blogging again.
Edible flowers and rain showers


Michael Scepaniak October 28, 2012 at 7:31 pm


Haha! That’s awesome. Welcome back. I think one of the first things you need to do is slap your name up somewhere on that there blog of yours. 🙂 I think I’ll go subscribe.



Sarah Hutchinson May 20, 2015 at 1:53 pm


I’ve just written and article on being a sustainatarian!

I mentioned this blog post, and hope it can be a valuable addition to the growing sustainatarian community.

I think this is a great article, I can really relate to the journey you went through. How is it going 2.5 year later?



Michael Scepaniak May 25, 2015 at 4:54 pm


Good article, especially this nugget – “…the key is to always be agile and ready to change our idea’s when new information comes along, as it surely will.”

Oh, and of course the shout-out. 😛

How’s it going for me? Very well, thank you for asking. I’ve meandered over to a Paleo diet. Been doing that for close to two years now. It makes sense to me. My girlfriend, on the other hand, isn’t into it. 🙂



Rommel Dongre September 11, 2015 at 2:14 am

This is proof that everything is on the internet!

After a lot of independent study into diets, human anatony, the food cycles, the economics of packaged food, global consumption problems looming ahead; I decided to change my diet to be ‘low environmental impact and sustainable’.

I did not want to label it ‘vegetarianism’, which it was not technically; though in practice it ends up being.

Then I searched on ‘sustainatarian’ on a whim, expecting to see an empty page… and was pleasantly surprised to find this and many other pages similar to this!

So here’s to Sustainatarianism !!



Michael Scepaniak September 29, 2015 at 7:45 pm

I’m very glad my article was here to be found. 🙂 Thanks, Rommel.



Haley September 23, 2016 at 3:56 pm

I’m so glad I found this! In 2013 I went from vegetarian to “sustainatarian”. I wish I could say I thought of all the deep and worldly issues that come with this change, but really I just missed meat and didn’t want to feel bad about eating it. 🙂

Now a few years later I’m thinking of writing down my journey to (and from, sadface) sustainatarianism. I have so many thoughts bouncing around in my head, I’m worried it’s going to be a book! haha

Anyways, would love to pick your brain more on your experiences. Feel free to email me if you have time!

Fellow Sustainatarian

PS WHY did the word sustainable have to be the one that stuck? It takes so long to write/say things like sustainatarianism now… #lazysustainatarianprobs


Michael Scepaniak October 2, 2016 at 7:59 am

Thanks for the comment, Haley. It gave me reason to revisit my post, which is now almost 4 years old. I’ll shoot you an email. Thanks.



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